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Hamiltons 1978 price list, 911


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Thought this may be of interest.  Here's a scan of a pricelist from Hamiltons South Yarra for the model year 1978.  The hand written annotations are by my Father as he was specifying his 911 SC.

dad_911SC_order_zpsmczcskvw.jpg

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I always find it interesting to look back.

Looks like prices doubled in the 5 years to 1978.

$28,000 for the first 3.0 turbo at the same time a Cortina 6 was $4358.  The previous year a Carrera RS was $19000

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I always find it interesting to look back.

Looks like prices doubled in the 5 years to 1978.

otherwise known as the 'stagflation seventies' 

My old man always told the tale that whenever he got paid in the 70s, it was always with crisp new bills.  Government was printing money like crazy, back when people got paid in cash and they actually ran printing presses rather than clicking a button.

the other fun jump is around 83 when the dollar floated and promptly fell like a stone.  Lot more 81s and 82s around than 83s and 84s and 85s.

oh, and 'energy bumpers'?  You could buy one without impact bumpers?

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oh, and 'energy bumpers'?  You could buy one without impact bumpers?

It refers to the impact bumper mounts.  Std had a plain steel tube that would deform and then need replaced but the fancy ones were hydraulic and recover themselves

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According to http://www.econ.mq.edu.au/Econ_docs/research_papers2/2004_research_papers/Abelson_9_04.pdf

the average house price in melbourne in 1978 was $37600.

Now average price is over $700K.. Does that mean that Porsches are half the price now days...

http://www.rba.gov.au/calculator/

 

Adjusted for inflation they are actually dearer these days. It's crazy how much house prices have jumped in real terms!

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  • 6 months later...

I have been told my 76 930 was $36,000 new? (Sydney 1977) Could be wrong? But thats about 5 or 6 GT Falcons.......

Wonder what the euro import tax was back then?

Of course the 911 was built by German artisans , the Falcon by mere factory workers :mellow:

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I have been told my 76 930 was $36,000 new? (Sydney 1977) Could be wrong? But thats about 5 or 6 GT Falcons.......

$28000 initially, but the price didn't stay down long. Probably a market intro feeler price.  Quickly jumped to the $36000 that you quoted. 

Will try and find an old magazine with a price list.

GTHO Ph III was around $4200 in '73, then in "74 the Cortina was $4358 (XL 4 speed, metallic paint).

Era of the price zoom

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Maybe I am remembering wrong.  I will have to find an old magazine.

Making assumptions.... my build date was 10/75, but was not sold until early 77. Being Red and having no off standard options. My guess is it was ordered by the dealer as a stock order / demonstrator at Scuderia Veloce?

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Bit slow to this thread but you cannot directly compared the cost then to now based on inflation alone. While the price is the price, if you want to see if Porsche are price gouging now compared with then, you need to consider the change in exchange rates and tax changes as well. With the introduction of luxury car tax and the change in exchange rates, Porsche are actually getting less dollars for the cars now than in 1978, yet we are paying proportionately more, adjusted just for inflation. Good to know it isn't Porsche ripping us off.

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