D-banger Posted 10June, 2013 Report Share Posted 10June, 2013 Tennis idol to become brand ambassador for Porsche... http://press.porsche.com/news/release.php?id=779 Link to comment Share on other sites More sharing options...
T-Man Posted 10June, 2013 Report Share Posted 10June, 2013 And I thought the "Code Of Conduct" had an issue with beautiful women draped over cars!!!!!!!!!Looks like this one's going to be an exception...................... Link to comment Share on other sites More sharing options...
Doish13 Posted 10June, 2013 Report Share Posted 10June, 2013 Guess we will have to send an invite out for Scotch night in Uncles shed. Link to comment Share on other sites More sharing options...
Caver Posted 10June, 2013 Report Share Posted 10June, 2013 GET OFF THE CAR!!!!!! Link to comment Share on other sites More sharing options...
Coastr Posted 10June, 2013 Report Share Posted 10June, 2013 Ugh, I can't stand her. Hit the ball without having an orgasm, please. No doubt to be used to move more Cayennes to cashed up emerging nations. What was wrong with Walter Rohrl? Nothing, that's what. Link to comment Share on other sites More sharing options...
Harvs11 Posted 10June, 2013 Report Share Posted 10June, 2013 What was wrong with Walter Rohrl? Nothing, that's what. Walter wouldn't wear the dress and heels. Link to comment Share on other sites More sharing options...
GC9911 Posted 10June, 2013 Report Share Posted 10June, 2013 If she grunts while driving the car it's going to seriously challenge my relationship with Porsche! Link to comment Share on other sites More sharing options...
JustJames Posted 10June, 2013 Report Share Posted 10June, 2013 Nothing new... Link to comment Share on other sites More sharing options...
withers Posted 11June, 2013 Report Share Posted 11June, 2013 Meh I don't get it... why her? And Martina get off my Targa!!!!! Link to comment Share on other sites More sharing options...
Harvs11 Posted 11June, 2013 Report Share Posted 11June, 2013 Meh I don't get it... why her? According to the presser, she won a Porsche sponsored tournament. I guess Porsche thinks people who like to watch pretty girls grunt will buy more Porsches. Link to comment Share on other sites More sharing options...
D-banger Posted 11June, 2013 Author Report Share Posted 11June, 2013 GET OFF THE CAR!!!!!! Probably not the first thing I would say to MS if I found her leaning on my car Link to comment Share on other sites More sharing options...
tazzieman Posted 11June, 2013 Report Share Posted 11June, 2013 She is an ambassadress and in the 3rd pic looks a little ambarrassed Link to comment Share on other sites More sharing options...
withers Posted 11June, 2013 Report Share Posted 11June, 2013 She is an ambassadress and in the 3rd pic looks a little ambarrassed yes a very awkward looking pose.. trying not to make her look like a bimbo draped on a car! Love the blue 991 in the first pic Link to comment Share on other sites More sharing options...
tazzieman Posted 11June, 2013 Report Share Posted 11June, 2013 Amanda - as a woman, what are your feelings re this sexist advertising? Would you rather a fella was draped over the bonnet? Anyone who buys a Porsche based on Ms Shazza's presence is But then again, sex sells. The corporate marketers should be ashamed of their moisturised selves for falling for this stereotypical stuff, and Ms Shazza doesn't really need to prostitute herself for a few extra bucks? As for desecrating those old race cars... Sorry lads, it's all a bit old hat. Link to comment Share on other sites More sharing options...
Doish13 Posted 11June, 2013 Report Share Posted 11June, 2013 I disagree she probably agreed to do it on the notion of prestige for her own brand. I don't believe having her draped over the car will coax anyone into buying one however will enhance brand awareness... It's got us all talking about it. Same way Pat Rafter is the ambassador for Bonds - no one really wants to buy a set after seeing Pat however we are all more aware of the product of late having his honest self in the advertising as opposed to them just flogging a set if undies ... Will go largely unnoticed. Link to comment Share on other sites More sharing options...
withers Posted 11June, 2013 Report Share Posted 11June, 2013 Amanda - as a woman, what are your feelings re this sexist advertising? Would you rather a fella was draped over the bonnet? Anyone who buys a Porsche based on Ms Shazza's presence is But then again, sex sells. The corporate marketers should be ashamed of their moisturised selves for falling for this stereotypical stuff, and Ms Shazza doesn't really need to prostitute herself for a few extra bucks? As for desecrating those old race cars... Sorry lads, it's all a bit old hat. I don't want to see anyone 'draped' over a car full stop! I think the first two images above are quite nice, simply because they have not sexualised Sharapova in them. She's dressed in a lovely feminine dress with heels. And in that last shot she's definitely very awkwardly posing there, she's looking at another camera tho... seems this one is a snapshot almost. We do live in an incredibly overly sexualised world and quite frankly I get sick of it. I feel bad for parents of young children these days. Must be hard to maintain innocence in kids today with the images in media. And let's not forget all the predators out there. Oooops I'm going off on a tangent here!! I'd like to think Sharapova IS a bit of a car fan and actually drives a 911 with spirit and passion when she can but somehow I doubt it. I'm sure it's all about the dollars for her and increasing brand Sharapova. I'm sure they could have found better ambassadors tho? Like maybe people who actually own Porsches (not prizes) Link to comment Share on other sites More sharing options...
JustJames Posted 11June, 2013 Report Share Posted 11June, 2013 ... I guess Porsche thinks people who like to watch pretty girls grunt will buy more Porsches.Fine bit of market segmentation there.I think that narrows it down to men with a pulse. Link to comment Share on other sites More sharing options...
T-Man Posted 11June, 2013 Report Share Posted 11June, 2013 I really don't think this is a pitch in using her as a sexual symbol. She is a competitive and successful, and certainly attractive, athlete. Maybe a successful woman who the tennis moms (note the spelling) can relate to. Now if I had it my shallow and sexist way...........it would have been Kournakova!!!!!! But that would miss the target market. Link to comment Share on other sites More sharing options...
D-banger Posted 11June, 2013 Author Report Share Posted 11June, 2013 The Porsche press release says... For Porsche, the choice of Maria Sharapova as brand ambassador extends its long-term commitment to women´s tennis. The company sponsors the German women's national team, which competes as the Porsche Team Germany in the Fed Cup, and the Porsche Talent Team Germany, which supports promising young players. "We are fully committed to these activities for a long term. And with Maria Sharapova, we are now extending our involvement in women's tennis globally", Mueller added. And MS did win the Porsche GP 2012 and 2013. Link to comment Share on other sites More sharing options...
tazzieman Posted 11June, 2013 Report Share Posted 11June, 2013 http://blogs.thenational.ae/sport/kit-bag/car-to-nowhere-on-brand-strategy-roadmap Having amassed more than US$25 million (Dh91.8m) in prize money during her career and an estimated $22m last year alone in endorsements, the last thing Maria Sharapova needs is for somebody to gift her a new Porsche. Actually, that is not quite true. The last thing she needs is for somebody to gift her another new Porsche. And yet that is exactly what she was awarded on Sunday evening after she successfully defended her Stuttgart title against Li Na. It makes you wonder what she does with such a prize: Sell it? Give it to a friend? Keep it in a glass garage alongside all her other cars? So the tournament is the Porsche Tennis Grand Prix and they need to market their brand, but surely there is a better way to do so than to give a multi-millionaire a car that they do not need? She was, after all, given $125,000 for winning the tournament. Perhaps she will get it insured and drive it to Paris next month; a relaxing road trip ahead of the French Open. However Sharapova gets to France, she will undoubtedly now arrive as favourite. She has won 16 consecutive matches on clay and looks as indomitable as ever. Li, the 2011 French Open champion, hoped for a better result, but her Russian opponent outclassed her to take a second title of the year. The result also removed a problem for Porsche. Li, sponsored by Mercedes, would have been contractually forbidden from taking part in the presentation. Time to rethink that marketing strategy, guys. Link to comment Share on other sites More sharing options...
T-Man Posted 11June, 2013 Report Share Posted 11June, 2013 Doug, did you actually expect the Neanderthals here to read the press release????????? Speaking for myself of course! Link to comment Share on other sites More sharing options...
Harvs11 Posted 11June, 2013 Report Share Posted 11June, 2013 Doug, did you actually expect the Neanderthals here to read the press release????????? Speaking for myself of course! I read the press release. Which way back to the cave? Link to comment Share on other sites More sharing options...
_Tony Posted 12June, 2013 Report Share Posted 12June, 2013 Ugh, I can't stand her. Hit the ball without having an orgasm, please. Thats where the mute button comes in.. Try watching Shriekapova vs Azarenka.. Link to comment Share on other sites More sharing options...
tazzieman Posted 12June, 2013 Report Share Posted 12June, 2013 Try not watching at all! Link to comment Share on other sites More sharing options...
Coastr Posted 12June, 2013 Report Share Posted 12June, 2013 Thats where the mute button comes in.. Try watching Shriekapova vs Azarenka.. Try listening with eyes shut and see what imagery you get. i wont paste my interpretation on a PG site. Link to comment Share on other sites More sharing options...
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